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Market segmentation consists of having the total heterogeneous marketplace for an item and dividing it into various sub-markets or segments, Just about every of which tends to be homogeneous in all considerable facets.[twelve] The procedure is performed for two primary functions: far better allocation of a business's finite methods and to raised se
A brand name manager helps make vital conclusions on how an organization ought to present itself to target audiences and how to craft a brand that provides the desired perception. This job conducts market place investigate to comprehend the place products and solutions or companies match into a particular market place and how to established a corpo